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BRANCH MAP WALLS
Citibank sought a feature wall design that visually represented each branch's surroundings with precise geographic accuracy. The challenge was to design a scalable, three-dimensional solution that allowed for a high level of customization, replicable for any address and wall size, while ensuring each installation reflected the local identity of the branch. The added complexity of prototyping and integrating various materials further complicated the process.
To create site-specific map panels for Citibank branches that foster a sense of community by highlighting unique locations, such as Moynihan Station and Brooklyn Heights, while maintaining scalability across multiple locations.
To help Citibank visualize their concept, B+N Industries prototyped several designs, exploring linework, color, and contrast. The team developed cutting patterns derived from publicly available map data, such as Google Maps, establishing a repeatable map "language" for consistent customization.
The solution leveraged proprietary Iconic Panels for 3D relief maps and software that translated geographic coordinates into precise, routable designs. These maps were then carved into panels with automated routers, ensuring site-specific accuracy. For flagship branches, the map designs were elevated further by integrating translucent Fortina screens, where maps were etched into individual slats for a room-divider effect, complete with illuminated logos and street locations.
To manage new requests, a simple online tool was created for the capturing parameters for the new location. Project managers would simply sign on to kick off a new project where they would add the new branch location and the outside sizes of desired wall. The web app would generate the both approval images, shown below, as well as cut files for the CNC routers.
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