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DESIGN WITHIN REACH - STORE DISPLAYS
Design Within Reach has long been the go-to source for all things modern furnishings. As their retail footprint evolved, their store design needs followed suit. A rapid planned expansion into new, larger flagship stores drove the development of a standard kit of modular, repeatable parts. Working closely with the in-house DWR team and brand architect, multifunctional, flexible fixtures were developed to enable a kit-of-parts solution for flagship showrooms while allowing the modern classics they displayed to remain the focal point.
Swatch wall fabric sample cabinets
Swatch doors with removable swatch tiles
A full wall of integrated wall of extruded aluminum uprights, steel panels and repositionable illuminated shelves.
DWR West Hollywood full room vignettes chair display on far left.
Lit chair display concept render
Rug swatch concept render
Early prototype
Early lift hinge solution
Lit display prototype review
Custom window sign boxes
Sheetmetal and acrylic sign, integrated LED lighting, Custom braided fabric cord and retro braided cloth plugs.
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